Remembranza
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
Remembranza, a distinguished Mexican craft beer brand known for its artisanal brewing and ability to enhance memorable moments, approached us with an exciting initiative. The objective was to develop a vibrant photography campaign that would position Remembranza as a beer choice for a younger, more dynamic audience. By infusing a youthful aesthetic into their visual content, we aimed to demonstrate that craft beers like Remembranza are not only for connoisseurs but also resonate with a younger demographic seeking quality and authenticity in their beverage choices. Our mission was to create engaging and colorful imagery that captures the essence of Remembranza while appealing to the energy and vibrancy of a youthful market.
The Challenge
Transforming the perception of a traditional craft beer to appeal to a younger audience presented unique technical and creative challenges. Craft beers are often associated with a mature, sophisticated image, and shifting this perception required a delicate balance between maintaining the brand’s artisanal heritage and introducing a fresh, contemporary look. The primary challenge was to make Remembranza appear more vibrant and accessible without compromising its established identity. This involved reimagining the visual narrative to highlight the beer’s quality and craftsmanship while infusing elements that resonate with younger consumers. Achieving this necessitated innovative use of color, dynamic set designs, and a modern art direction that could bridge the gap between tradition and youthful exuberance.
The Solution
Our approach focused on refreshing Remembranza’s image through bold color and modern art direction. We designed vibrant sets that infused energy and a youthful aesthetic into the brand’s photography. By using dynamic backdrops and playful textures, we highlighted the beer’s artisanal qualities while appealing to a younger audience. This creative use of color and contemporary composition allowed us to showcase Remembranza as a craft beer that’s both high-quality and accessible, perfect for enhancing social moments and creating new memories.
