Norday Sports
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
Norday Sports is a product line by Norday that merges design, functionality, and fandom through licensed sports drinkware. Created for fans who carry their team pride wherever they go, this line turns everyday hydration into a bold statement of identity.
The Challenge
Our challenge was to keep the content visually exciting and emotionally resonant—capturing the energy of sports culture while showcasing a product rooted in design and practicality. Each campaign needed to celebrate a different team or moment, always staying true to the passion of the fans.
The Solution
At Boogie, we designed a monthly micro-campaign model, focusing each edition on a unique concept tied to sports moments, team culture, or seasonal energy. Our approach included:
- Creative Video Production: Each campaign featured a hero video that brought the spirit of the featured team or theme to life through stylized sets, custom art direction, and motion graphics.
- Photography + Design: We captured each licensed thermos with dynamic, fan-driven visual storytelling, enhanced through graphic design and post-production to add energy and context.
- Social Media Content: Every asset was optimized for Norday’s digital platforms—built to spark engagement, build community, and showcase the brand’s commitment to quality and culture.
With every micro-campaign, we helped Norday Sports stay relevant, connected, and proudly positioned as the thermos of choice for fans who don’t just watch the game—they live it.
