Alcoba Homes
Marketing
Production
Photography
Marketing & Social Media
Branding
Project Description
Overview
Alcoba Homes is a brand focused on making the process of finding and creating a home feel warm, easy, and accessible. Their mission goes beyond real estate — it’s about building spaces where people can truly belong.
The Challenge
The goal was to craft a brand identity that captured Alcoba’s inviting and human-centered spirit, while maintaining a sense of professionalism and trust. We needed to find the perfect balance between friendliness and reliability, helping Alcoba connect emotionally with their clients from the very first glance.
The Solution
We created a visual identity filled with warmth, starting with a soft, approachable color palette and friendly, welcoming typography.
One of the standout elements was designing custom illustrated characters — each bringing life, personality, and storytelling to the brand. These illustrations became an essential part of Alcoba’s voice, making the brand feel personal, relatable, and distinct in the housing market.
Through thoughtful design and strategic creativity, we built an identity that invites people to find more than just a house — to find a home with Alcoba.
