AMA
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
AMA is a mobile phone designed specifically for seniors, providing an intuitive and accessible way to stay connected. This project aimed to highlight how AMA seamlessly integrates into daily life, offering both ease of use for elderly users and peace of mind for their families.
The Challenge
The main challenge was to create a short yet comprehensive video that effectively explained AMA’s key functions while also illustrating real-life situations where the phone becomes essential. The goal was to make the video engaging, informative, and emotionally resonant for both seniors and their loved ones.
The Solution
Boogie developed a campaign centered around a storytelling-driven video, carefully structuring the narrative to showcase AMA’s features in a clear and relatable way. Through thoughtfully crafted scenes, we demonstrated how the phone simplifies communication, enhances safety, and supports independence.
From scriptwriting to final production, our team ensured that every detail contributed to a compelling and easy-to-understand message. The result was a video that not only informs but also connects emotionally, reinforcing AMA’s role as a trusted companion in everyday life.
