Charras
Web UI/UX
Branding
Photography
Social Media
Marketing
Project Description
Overview
Tostadas Charras, a beloved and iconic Mexican brand, partnered with Boogie Creative Studio to enhance their presence across social media through vibrant designs and engaging fast content. Renowned for their authentic and flavorful tostadas, the brand embodies the essence of Mexican tradition, which we aimed to celebrate in every piece of content we created. From managing the accounts for Tostadas Charras México and Tostadas Charras US to crafting unique campaigns, our goal has been to evoke the rich cultural heritage and joy of sharing tostadas in every bite.
The Challenge
Our mission was to connect with diverse audiences while maintaining the brand’s unmistakable Mexican essence. We needed to create content that resonated with both local and international markets, balancing cultural authenticity with innovative storytelling. One of our key challenges was crafting fast content that stood out amidst a competitive digital landscape while preserving the vibrant identity of Tostadas Charras.
The Solution
To bring this vision to life, we developed visually striking designs and engaging fast content strategies tailored to each audience.
A standout project was La Tostada Perfecta, a playful series that invites audiences to share their favorite tostada pairings.
We then recreated these recipes, showcasing their flavors and textures until uncovering the ultimate tostada combination. This initiative not only highlighted the versatility of Tostadas Charras but also fostered an interactive connection with their community.
Our designs and content are deeply rooted in the Mexican aesthetic, blending traditional colors, patterns, and imagery with a modern twist. From rustic table settings to vibrant spreads, each post celebrates the cultural pride that defines Tostadas Charras.
By managing their accounts in both México and the US, we’ve ensured a cohesive brand identity while tailoring the content to resonate with regional audiences.
The result? A dynamic and culturally rich social media presence that reinforces Tostadas Charras’ position as a cherished staple in Mexican cuisine while expanding its appeal to international markets.
Stories & Reels
