Finstart
Marketing
Production
Photography
Marketing & Social Media
Branding
Project Description
Overview
Finstart is a financial institution committed to providing innovative and accessible solutions that empower clients to achieve their goals and dreams. Designed to bridge the gap between trust and modernity, Finstart redefines financial services with a fresh and forward-thinking approach tailored for a new generation.
The Challenge
Creating a brand identity for Finstart meant balancing two key elements: establishing credibility in the financial sector while making it approachable and engaging for a younger audience. The challenge was to develop a name, branding, and visual identity that felt both serious and trustworthy, yet modern and dynamic—resonating with an audience that values financial independence and innovation.
The Solution
We started with the name Finstart, a fusion of “finance” and “start,” symbolizing new beginnings and financial empowerment. The branding was built around this idea, using a striking color palette of deep green and vibrant purple—tones that evoke stability and energy while standing out in a traditionally conservative industry.
Typography and design elements were carefully chosen to reinforce this balance: clean, structured fonts for reliability, contrasted with bold, modern accents to capture the brand’s youthful spirit. The result is an identity that feels professional yet approachable, making financial services feel less intimidating and more aligned with the ambitions of young professionals and entrepreneurs.
With a cohesive brand in place, Finstart is positioned as a financial partner that inspires confidence while embracing the dynamic and fast-paced nature of today’s financial landscape.
