MicheMix
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
For Miche Mix, we set out to craft a campaign that captures the brand’s versatility and deep-rooted connection to Monterrey’s culture. The result? “Siempre jala!”—a slogan that embodies the brand’s essence. Whether paired with your favorite drink, your go-to meal, or any kind of plan, Miche Mix is always the perfect match.
The Challenge
The challenge was to create a campaign that not only reinforced Miche Mix’s versatility but also felt authentic to its origins. We needed a message that resonated with the northern spirit while maintaining a broad, adaptable appeal. The commercial had to bring this concept to life in a way that felt both compelling and memorable.
The Solution
We started by developing the slogan, “Siempre jala!”—a phrase that naturally blends the brand’s northern heritage with its universal adaptability. It speaks to the ease of mixing Miche Mix with any beverage, any meal, and any plan.
From there, we brought the idea to life through a high-production commercial shot over two days. The campaign’s narrative revolved around the idea that some things are simply meant to be together. From the beginning of time, history has proven that perfect pairings exist—and in the world of beverages, Miche Mix and beer were always destined to be one of them.
Through carefully crafted storytelling, engaging visuals, and a dynamic execution, we positioned Miche Mix as more than just a mixer—it’s an essential companion for any occasion. “Siempre jala!” is more than a tagline; it’s a statement that lives within the brand and its audience.
