Mitio
Marketing
Production
Photography
Web UI/UX
Branding
Project Description
Overview
Mitio came to us with a unique challenge: how to transform the moving and transport industry’s image from dull and corporate to something bold, modern, and approachable. The goal was to stand out from competitors while maintaining a sense of trust and familiarity with the target audience.
The Challenge
The moving and transport services industry has historically been seen as dull, corporate, and not particularly friendly looking.
For Mitio, this presented an unusual challenge. From the start, we aimed to introduce a bold, modern look without alienating the audience, and feeling too far from the industry. We knew the brand needed to stand out and differentiate itself from the competition, but we also understood the limitations in predicting how the target audience would respond to a more unconventional identity.
The Solution
Our solution was simple: we aimed to make the brand feel as familiar as if “Mi Tío” (My Uncle) were helping you move or delivering your brand-new television. But how does this look in practice? The branding reflects familiarity and trust by incorporating more conventional elements and typography, while also offering a fresh, modern look through the use of updated colors and applications.
Mitio is living proof that any brand can create an identity that resonates with an unexpected audience—you just need to know how to speak their language.
