Moonwalk
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
Moonwalk Soul Cookies, a business born in Monterrey, Nuevo León, crafts cookies infused with love and the nostalgic rhythm of the 80s. Their mission is clear: to unite communities and create heartfelt experiences—a sweet escape, a hug for the soul, and a warm embrace for the heart. When Moonwalk approached Boogie, their goal was to amplify their brand presence through social media, ensuring that their vibrant essence resonated with their audience.
The Challenge
Moonwalk’s brand identity is deeply rooted in nostalgia, community, and emotional connection. Translating this rich essence into social media content required a delicate balance between showcasing the product and evoking the heartfelt experiences they promise. The challenge was to create visuals and designs that not only reflected their lively personality but also fostered a sense of belonging among their audience—a space where every post felt like an invitation to connect.
The Solution
Boogie’s approach was to let Moonwalk’s vibrant brand lead the way. Through a combination of striking photography and bold, engaging designs, we captured the essence of their soul-stirring cookies. Each piece of content was designed to evoke the nostalgia of the 80s while creating an inclusive and inviting atmosphere online.
By celebrating Moonwalk’s identity and highlighting the emotional connection their cookies bring, the social media strategy became more than just visuals—it became a community. Moonwalk is proof that when a brand leads with heart, it can create a digital presence that feels just as warm and welcoming as the product itself.
