Palagua

Marketing

Production

Photography

Marketing & Social Media

Branding

Project Description

Overview

Palagua is an upcoming restaurant in Monterrey, Nuevo León, offering a distinctive blend of Italian cuisine infused with the essence of Oaxacan coastal dining. The brand encapsulates the serene charm of beachfront restaurants in Oaxaca while delivering a sophisticated dining experience.

The Challenge

The main challenge in developing Palagua’s branding was refining the concept to seamlessly integrate two contrasting elements: Italian cuisine and the ambiance of Oaxacan coastal restaurants. To achieve this, we delved into the Zapotec worldview, drawing inspiration from its symbolic connection between the sea and the land. Balancing these two concepts was critical to ensuring the brand’s identity was both cohesive and captivating.

The Solution

Boogie developed a brand identity that bridges the vibrancy of Oaxaca’s coastline with the elegance of Italian dining. The branding captures the spirit of transformation, from the ocean to the land, using elements inspired by Zapotec art and culture. This vision came to life through a wide array of deliverables, including:

  • Menu design that reflects the brand’s duality.
  • Custom stained glass and tiles that mirror the coastal-meets-terrestrial essence.
  • Plates and merch designs that extend the brand’s visual identity to every touchpoint.
  • Uniforms and signage that reinforce a unified aesthetic for the restaurant experience.

By combining thoughtful design with cultural significance, we crafted an identity that sets Palágua apart as a destination for culinary and sensory exploration.

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