Soulbutter
Marketing
Production
Photography
Marketing & Social Media
Photography & Video
Project Description
Overview
Soul Butter is a holistic beauty studio located in San Pedro Garza García, dedicated to nurturing beauty from the inside out. With a philosophy of “butter for the soul,” they offer an array of services designed to provide rejuvenation and balance.
The Challenge
The main challenge for this project was to create a comprehensive marketing strategy that aligns with Soul Butter’s essence: a seamless blend of beauty, wellness, and mindfulness. Our goal was to showcase their offerings while maintaining the holistic and calming identity of their brand.
The Solution
Boogie developed a tailored strategy that adapts to the unique needs of Soul Butter, crafting a variety of deliverables to bring their vision to life. These include:
- Social Media Strategy: A cohesive plan for managing their online presence through engaging and meaningful content.
- Video Production: Both professionally produced and organic videos that capture the spirit of their services and the serene ambiance of their studio.
- Professional Photography: Capturing the details, space, and experience that make Soul Butter stand out.
- Affirmation Cards: To enhance the customer experience, we proposed the creation of customized affirmation cards. These cards, designed with Soul Butter’s branding, provide clients with a positive and uplifting message to take home after their service—a thoughtful touch that aligns with their holistic values.
With every aspect of this collaboration, Boogie ensured that the storytelling matched the brand’s identity, combining creativity and mindfulness to build a meaningful connection with their audience.
