Valeria Welsh
Marketing
Production
Photography
Web UI/UX
Branding
Project Description
Overview
Valeria Welsh, a singer-songwriter from Monterrey, Mexico, is a musical act full of charisma and talent in pop and ballad. Inspired by her personal experiences and imagination, her songs are a blend of deep emotions and captivating melodies.
The Challenge
During the branding development, we encountered various challenges, one of the most difficult was to create a logo that unified the main concepts: elegance, youthfulness, modernity, femininity, and minimalism. The branding, in addition to being the identity for an artist, had to represent a young artist who encompasses many musical genres.
The Solution
Our proposal was to create an identity with a color palette based on blues, although black and white contrasts were prominent. In the logo, we used sans-serif fonts combined with serifs. For the graphic universe, our solution was to propose stamps and elements like treble clefs and musical notes designed in the same style as the proposed fonts. Together, they form an identity dominated by typography and photographic compositions.
